Privacy notice

Last updated 22 September 2026

This notice explains what information allyte.com collects when you visit the site or contact us, and the choices you have. allyte.com is the marketing website for Allyte, LLC (“Allyte”, “we”, “us”). It is separate from FinOpsHubs.com, our hosted analytics service, which has its own privacy notice.

What this notice covers

This notice applies to the allyte.com website and the contact form on it. It does not cover FinOpsHubs.com (our separate analytics service, governed by its own privacy notice), your Microsoft Azure environment, or any Microsoft service you reach through us.

Information we collect

Product telemetry. Microsoft Azure Application Insights records which pages you open, the site that referred you, how far you scroll, which call-to-action you select, and performance timings. It sets no cookies and stores nothing on your device, and Microsoft masks your IP address after a coarse location lookup, so it is not retained in identifiable form.

Behavioural analytics. Microsoft Clarity records clicks, scrolling and recordings of how a page was navigated, on every page from the first one you open. Recordings never include what you type: form fields and drop-downs are stripped before anything is sent, and the contact form is excluded entirely.

Contact form. When you submit the contact form, the name, company, email, interest, and message you enter are sent to Microsoft Azure Application Insights so that we can follow up. That information does identify you. We use it only to respond to your enquiry.

What we do not collect

advertising or cross-site tracking cookies;
your Microsoft credentials or access tokens;
any data from your Azure environment or your Microsoft FinOps hubs deployment.

Cookies and browser storage

We do not ask you to agree to cookies. Microsoft Clarity decides by where you are: in the European Economic Area, the United Kingdom and Switzerland it sets none unless you agree, elsewhere it sets two on allyte.com:

_clck: recognises your browser across visits;
_clsk: joins the pages of one visit into a single recording.

We set no advertising cookie and never ask you to accept one. Clarity can share data with Microsoft Advertising; we switch that off for everyone, because we run no advertising.

Your choice

You can opt out of Clarity on every site that uses it: select Microsoft on the Digital Advertising Alliance’s opt-out page at optout.aboutads.info. Clarity also honours Global Privacy Control, which some browsers send for you.

How we use information

We use the information above to operate and secure the site, to diagnose and fix problems, to understand how the site is used so we can improve it, and to respond when you contact us. We do not sell your information, and we do not use it for advertising.

Legal basis

Where data-protection law requires a legal basis, we rely on: providing the site and responding to enquiries you have asked us to handle; our legitimate interest in keeping the site secure and improving it; and your consent where the law requires it. You can object to processing based on legitimate interest at any time using the contact below.

Sub-processors

Microsoft Azure is the only infrastructure sub-processor we use to run allyte.com and its analytics. Telemetry, behavioural analytics and contact-form submissions are processed by Microsoft on our behalf under the Microsoft Products and Services Data Protection Addendum.

with Microsoft, to operate the site as described above;
when required by law or to respond to valid legal process;
to protect the security, rights, or safety of the site, our users, or others;
as part of a merger, acquisition, or sale of assets, with notice where required.

Security

All traffic uses HTTPS, and the site runs on Microsoft Azure using Microsoft’s platform controls.

How long we keep it

Site telemetry is retained in Application Insights for about 90 days and then deleted. A contact-form submission passes through that telemetry and is deleted with it, and is also copied to a separate store that keeps it for up to two years and then deletes it. Each submission is emailed to the people who handle enquiries so they can reply, and those copies are deleted within the same two years.

The behavioural analytics Microsoft collects is kept on its own schedule, which we cannot change: recordings for 30 days, click and scroll data for nine months.

International transfers

Telemetry and information you provide may be processed in any region where Microsoft Azure operates. If you are in the European Economic Area, the United Kingdom, or Switzerland, your information may be transferred to a country whose data-protection rules differ from your own. Microsoft applies the European Commission’s Standard Contractual Clauses for EEA and UK transfers and relies on the Swiss adequacy list for transfers from Switzerland, as described in Microsoft’s Data Protection Addendum (referenced under Sub-processors).

Children

allyte.com is not directed to, or intended for, children under 13, and we do not knowingly collect information from them. If you believe a child has provided us information, contact us and we will delete it.

Your rights

Depending on where you live, you may have the right to access, correct, export, or delete the information we hold about you, and to object to or restrict its processing. To exercise any of these rights, email us at hello@allyte.com and we will respond within one month.

Changes to this notice

We will update the date shown at the top of this page whenever this notice changes.

Questions? Reach us at hello@allyte.com.